SEO Case Study: Spa Business in the USA
Boosting traffic, calls, and online bookings through SEO & GMB optimization
About the Client
The client operates a Spa business with two locations in the USA. Despite offering high-quality spa services, their online visibility was limited, leading to fewer appointments and low engagement on their Google Business Profile (GMB).
Before SEO (Challenges)
- Poor website optimization with several technical issues.
- Limited visibility in local searches for spa-related keywords.
- Google Business Profile had low activity (few calls, minimal clicks, and rare bookings).
- No proper content strategy (blogs, FAQs, or location-specific service pages).
- Lack of customer reviews and engagement on the GMB profile.
SEO Strategy (What We Did)
- Technical SEO Fixes: Improved website speed, fixed broken links, and ensured mobile responsiveness.
- On-Page Optimization: Updated meta titles, descriptions, headers, and schema markup for all service and location pages.
- Content Strategy:
- Created service-focused content for Spa treatments and wellness services.
- Added FAQ sections targeting common customer queries.
- Published fresh blogs bi-weekly related to skincare, relaxation tips, and wellness trends.
- Google Business Profile Optimization:
- Updated categories, services, and optimized business descriptions.
- Uploaded professional images and geo-tagged photos for both locations.
- Uploaded short videos showcasing spa services.
- Posted weekly updates about offers, wellness tips, and seasonal promotions.
- Encouraged satisfied clients to leave reviews, improving trust and CTR.
- Local SEO Improvements: Created local landing pages, improved NAP consistency, and built local citations.
- Analytics & Tracking: Used GA4 and GMB insights to monitor growth and make monthly adjustments.
After SEO (Results with Proof)
Website Traffic Growth (GA4):
- Organic Users: 69K+ (↑60.4%)
- Engagement: ~60%+ (↑34.1%)
- Conversions: 9.1K+ (↑17,342%)
Google Business Profile Results:
- Total GMB Interactions: 5,382 in the last 6 months.
- Monthly interactions grew to over 1,000+.
- Total Calls: 1,280 (up to 256 per month).
- Significant increase in bookings, directions, and website clicks.
Conclusion
Within just 8 months of consistent SEO and GMB optimization, the Spa business saw significant improvements in both online visibility and customer engagement. Calls, bookings, and website interactions grew steadily, resulting in a large increase in online appointments and overall revenue for both locations.
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